Industry News

Gain’s Laundromat Takeover

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By: TOM BRANNA

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P&G’s Gain brand brought joy to New Yorkers’ daily laundry experience recently with the help of Latin Grammy-nominated singer Leslie Grace and non-profit group Portraits of Hope. The P&G brand unveiled its “#MusicToYourNose Laundromat Takeover” in which it transformed six laundromat locations throughout the Bronx, Washington Heights and Spanish Harlem into colorful, multidimensional art created by community residents and school children. Bronx-born Grace was on hand to help bring atte...

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